Celine Song takes us on a tour of Metrograph in New York City.
Since 2022, A Rabbit’s Foot has remained a committed voice to cinema.
The goal of our Cinema Saves campaign is to highlight as many of the world’s finest, enduring film institutions, through the artists who have been inspired by them and the audiences who cherish their salons and auditoriums.
Today, it pays to distract people with doom- scrolling “content” through an algorithm. The cinema, a place to be entertained, is under threat.
We recognise, too, that streaming services are the future of how the general public—including ourselves—enjoys the artform, and that it has made cinema a wider and more accessible medium.
We believe that both are able to exist and flourish together.
Cinema Saves will begin a series of initiatives with the aim of chronicling and preserving film institutions around the world, starting in London—our home.
To do this, we will begin a campaign of cultural awareness. Our upcoming video series “Cinema Saves” will join one artist as they bring us on a cinema “date”, spotlighting the design and histories of their sites, as well as sharing personal information appreciated by frequent cinema-goers: their favourite snacks and where they enjoy sitting in the salon, for example.
The first video will feature Celine Song at Metrograph in New York.
To coincide with the video series, A Rabbit’s Foot will also prepare events, potential fundraisers, and merchandise for readers wanting to support the campaign and align themselves with its message.
Cinema is nothing without the spaces themselves: the sanctuaries the A Rabbit’s Foot tribe are drawn to like campfires, where stories and spectacles are made unforgettable not only by what they say, but how they are told to us through the screen.
To that, we say: Cinema saves.
Save cinema.
Photography by Max Montgomery.
